Hyperconvergence is both a confusing word and confusing concept. Scale tasked Spiceworks with designing an infographic for IT Pros in order to demystify hyperconvergence. The client wanted this piece to be interesting and playful.
I used hands as imagery to make it seem as if someone is sitting down with you and explaining the concept in person. This made the overall piece feel more human and relateable.
The client was very pleased with the final product and only came back with minor text edits after the first draft.
Art Direction: Meredith Lupa | Design: Kara Jurgensen | Illustration: Kara Jurgensen | Copy: Barbara Goutelon