8x8 helps companies migrate their data to being 100% cloud based, which is safer and easier in the long run than hybrid cloud.
The client hired Spiceworks to create an infographic explaining why hybrid cloud solutions aren't always the safest way to store data. The goal was to explain that cloud is easy, using playful tone and imagery to convey the concept of simplicity.
The challenge was that "cloud" has become a bit of a buzzword in the IT community, and the visuals are often very repetitive. We wanted to create something visually unexpected that would still communicate the main concept quickly and simply. As a solution, I chose to use hot air balloons to portray the concept of migrating to the cloud, with each balloon clarifying why hybrid systems are actually weighing you down.
Art Direction: Meredith Lupa | Design: Kara Jurgensen | Illustration: Kara Jurgensen